Jill Caren

Jill Caren is an international SEO consultant and founder of 2Dogs Media. She is also a trainer, journalist, and speaker who helps brands increase their organic search visibility, traffic, and conversions. She is the co-founder of Blue Collar Brain, a resource for those looking to enter a trade career.

She has been featured on MSN, Wealth of Geeks, Hubspot, Serpstat, and other publications for her work as an SEO and advocate for skilled trades.

My SEO journey.

It was around 2006, I owned a portrait studio and wanted to build an online store to sell amazing products that artists were creating to showcase photos.

That experience resulted in a website I hated and an urge to do it all on my own. A few months later I had built my first website, called I Love Photo Gifts, using Zencart. Just a few short months later after taking an online course that little website was ranking on page 1 for super competitive terms like “photo gifts” – and was featured in Businessweek magazine.

That is when the addiction to SEO started.

The timing could not be better. By 2008 the market crashed, the studio was struggling and I was ready to move on.

SEO here I come.

The here and now.

In 2009 I officially launched 2dogsdesign.com which I ran and operated until I decided to sell it in 2021.

In August 2021 I landed a job as an SEO Director with another digital agency called Stratabeat.

Yeah, I know why sell one agency to work for another?

But I had the chance to work with some amazing enterprise brands and took my skills to a whole new level. I left there in November 2022 to go back to doing freelance.

And here I am, waiting to help you scale!

I continue to buy, sell, and run websites in a variety of niches and look
forward to using those sites to improve my skills and test new theories!

Some additional boring facts so you can get to know me:

  • I love animals – all of them.
  • You had me at jelly donut. Send donuts, will work for free.
  • I hate being the center of attention, you will not see my face a lot.
  • I am a born and raised Jersey girl, looking to be a southern girl soon.
  • I have an amazing daughter who is my world and best friend.
  • This year my hubby and I celebrated 30-years of wedded bliss.
  • I hate social media. Really, I do.
  • Sadly, I never attended college, but am happy with how things turned out.

So, there you have it.

Now, sign up for the newsletter – join me on YouTube and let’s make great things happen for you!

Real client results.

So, why listen to me? Well, you do not have to of course – but these are some of the results I have achieved for clients.

Food Blogger

I did several consultations with a food blogger who was struggling to grow her organic traffic. She was doing well on Pinterest but lacked the skills to get organic success on her own.

After conducting a technical and content audit she went to work on improving her site.

Project success factor

Increase of keywords ranking went from 5,232 to 20,633 (as per Ahrefs) within 7 months.

NYC Psychologist

When I started with this client they had very little local or organic visibility. The content on the site was not SEO friendly and there was not real optimization or keyword strategy. I worked with this client for almost 5 years and helped bring tremendous growth during that time.

The client now has several offices and has more than doubled his staff.

Project success factor

Average yearly growth of 76% for organic traffic.

New Blog Launch

Client is in a competitive niche in the educational sector and wanted to create an asset to bring leads to their software. We developed a new blog strategy that focused on keywords in various stages of the buying cycle and created strong call-to-actions to push readers throw on the top of the funnel content pieces.

Client invested heavily in content to help align with the SEO strategy.

Project success factor

Within 9 months the client was seeing an average of 20,000 visitors to the blog with an average conversion rate of 5.3%.

Software Company

A software company in the health niche was losing traffic drastically and had not clear reason why. An immersive audit revealed many technical and content issues that were preventing the client from getting articles ranked.

They submitted my audit recommendations to their developer for improvements while I focused on optimizing the content.

Project success factor

Within 1 year client had a 132% increase in organic traffic.